Continuing on from last week’s first Twitter-oriented post, I’ve got the second instalment right here. Marketing your indie book can sometimes feel impossible and draining on your time, effort and resources. It’s true – there is no instant fix, short of having your book photographed in the hands of Rihanna. If world-famous celebrities aren’t in your immediate circle though, a little bit of consistent effort spent creating interesting, readable content and building relationships with your readers and fellow authors can make a world of difference.
Utterly invaluable for helping to get your well-written, thought out tweets in front of more eyes. The indie community is gathering momentum and with hashtags like #IndieBooksBeSeen, #IndieBookDiscovery, #GetDownWithTheAwethors, #UKYA and many more on the scene, there are no shortage of engaged authors to connect with. Each indie author community is only as good as it’s members, thriving on shared promotion and interest and failing if everyone sticks to their own self-promotion schedule.
I try and keep a rule of posting about five times a day. Sometimes more, sometimes less, but the power is in consistency of posting useful, interesting content that people actually want to click on. Read through what you have written in your tweet; would you click on it? Would you click on it if you weren’t the author? The number one mistake indie authors tend to make is to tweet about their own books, all the time.
‘Please read my new sci fi adventure book links to amazon, links to goodreads‘
You have to think of Twitter like a party – you wouldn’t just wander into the room, stand on a chair and yell ‘I wrote this book, please read it now, I have copies with me, start now!’
Instead, introduce yourself. Introduce others. Get to know people. Join in conversations, make some small talk. Get into deeper discussions by reading other people’s books and reviewing them (everyone loves a review). Join events and hashtag movements. Contribute to the community of authors and readers and become the life and soul of the party, not just the crazy person mumbling to themselves in the corner.
For example, I write fantasy. Instead of yelling about it, I might read a fellow indie author’s fantasy book, review it on Goodreads, post my review on Twitter and start a conversation with the author about it. Anyone looking for fantasy books to read may come across the review and then they know my name and the name of the other indie author. In this way, I support other indies, spread the word and publicise both their and my work. The best thing about selling books, is that there is no competition. Readers are ravenous. They always want more.