As an Indie Author, the number one most important thing after writing your book, is getting the word out. In this new mini-series of posts about marketing, I’m going to share some tips and tricks for marketing your work. When I’m not writing, I work in social media marketing, but there is always something new to learn as the industry changes daily. Therefore, these are not hard and fast rules, but more general guidelines on how I approach my book marketing. I’d love to know how you get on, or if you have any questions so drop me a line @EchoFoxBooks or in the comments.
Get your profile up to scratch. As a writer, there is no excuse for a lousy bio. I’ve seen some with poor spelling, bad grammar, or just no writing at all and as an author that reflects poorly on your ability to do your job. Keep it short, sweet and descriptive about you as a person, not just that you write books and here they are to buy, buy, buy!
Put in a friendly profile image, ideally of yourself and not a unicorn or tree (unless that ties in with your writing persona, of course). People want to connect with other people. They want to know the person behind the words.
Make sure your cover image is high quality and not blurry or misaligned. This is an ideal place to advertise your work, so feel free to use cover art, a short review or a selection of relevant images to capture potential reader’s interest and attention.
Lastly, Twitter gives you the option of adding in website links in your profile. If you have a website, a Facebook page, a Pinterest board – in short, anything where you regularly post content to do with your work, add the link so people can find out more about you easily.
Try and keep self promotion down to the bare minimum. No-one likes the party pooper who dominates the conversation with ‘Me, me, me!’ all the time. Say you are planning to tweet five times a day; aim to tweet once about yourself.
Self-promotion tweet examples:
– Join in the discussion about book trailers we’re having on my Facebook page – where do you stand? https://goo.gl/PafuCJ
– I’ve just had an obsessive run of pinning to my inspiration board – where do you think my next story is set? https://goo.gl/4P8yfW
– I LOVED putting together playlists of the music that I listened to while writing each book, which is your favourite? http://goo.gl/ISg9vq
For the other four times you are going to tweet that day, consider the following options;
– Retweet a fellow author’s interesting tweet to help bring a community of supportive authors and readers together.
– Tweet a review of a fellow indie author’s work, or why you just added their book to your TBR list.
– Tweet an article that you think your readership will find interesting. Maybe you wrote a historical romance set in the Viking era; post a news headline with the latest Viking archaeological discovery.
– Tweet a quote, a song or a video that you found inspiring while writing, or just for beating the Monday Blues.
– Tweet a cute cat video. Who doesn’t like a cute cat video? I mean, seriously?
Look out for Marketing Your Indie Book: Twitter 2 next Saturday. If you have comments or questions, I would love to hear them!